The Carbon Curve – Jim Mann, UNDO CEO & Founder, On Scaling Enhanced Rock Weathering

In Episode 44 of The Carbon Curve podcast, UNDO’s CEO and Founder, Jim Mann, joins host Na’im Merchant to discuss the company’s mission to scale enhanced rock weathering (ERW) as a transformative carbon dioxide removal solution. Jim delves into the story behind UNDO’s creation, explaining why ERW was chosen as the company’s primary approach to tackling climate change and reflecting on securing partnerships with leading organisations like Microsoft to drive progress.

This episode explores the operational processes behind UNDO’s ERW projects, including the rigorous measurement, reporting, and verification (MRV) practices that are core to proving their work. Jim touches on UNDO’s experience as a finalist in the XPRIZE Carbon Removal competition and also highlights the importance of partnerships with academia, local communities, and supply chain businesses in building scalable solutions. Finally, insights are shared into UNDO’s expansion into Canada and the critical role of policy support in enabling future growth.

Throughout the conversation, Jim emphasises UNDO’s vision for creating a global impact and its dedication to collaborating with industry innovators to combat the climate crisis.

Listen to the episode

Tune into The Carbon Curve to learn how UNDO is harnessing science, partnerships, and enhanced rock weathering to make a meaningful difference in carbon removal.

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